What's Wrong with Sentiment Analysis

We count ourselves lucky to be working with Marc Smith of Connected Action to better understand and build the network amongst regional data leaders.

Today, Marc was featured prominently in a Fast Company article on the data problems in sentiment analysis. For those of you using sentiment analysis to understand customers and stakeholder communities, the article is worth a read. It also provides a preview in our blog posts to come on social network analysis.

More to come on that tomorrow...

Adam Lerner

Adam is the Founder of Solvable where he works with broadminded leaders from industries caught in tornadoes of sweeping change. Prior to Solvable, Adam spent nearly a decade in design and brand consultancies across the US and Canada – Kaldor, Cause+Affect, M3 Design, frog – as a strategic planner providing research, brand, and technology insights. With a career that began in New York not-for-profits–the Solomon R. Guggenheim Museum, Eyebeam and US Fund for UNICEF–Adam has direct experience in member-driven organizations. Adam has an MBA from the University of Texas McCombs School of Business.